Luck Loves Company
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Idea
Create a campaign for Gen Zs that positions Tinder Double Date as a more social and low-stress way to meet new people.
The campaign Luck Loves Company encourages date-goers to double up and double their fortune when dating. As a result, we turned dating on Tinder into a fun and low pressure experience by creating Tinder’s Double Date Casino. With custom games that give daters a chance to win free future date opportunities, love will surely be in the cards.